Chapter 1, ‘No More Rules’: Postmodernism UNCOVERED

Main factors about Postmodernism:

– fragmentation

– plural forms

– impurity of form

– 2-dimensional or flat

– indeterminancy

– intertextuality

– return of vernacular

Postmodernism is:

– ‘stylistic‘ (Judith Williamson)
– ‘beneath critical consideration‘ (Richard Kostelanetz)
– ‘ridiculed‘ (Rick Poynor)
– ‘has not got it’s own contemporary style!’ (Hugh Stanton argues) – maybe he is right; I will explore this in my Appropriation blog*

– about no more rules and ‘rules are made to be broken’ like British designer John Lewis said, but only after the rules are analysed and done so with an intention in the outcome of the communicated meaning.

– a practicable skill that can be learnt, hence the close link between postmodernism and birth of graphic design.

– applicable worldwide hence the growth of the internet and the increase of celebrity magazines and more
– ‘a way of thinking about our current condition’; descriptive of contemporary life
– ‘low‘ popular culturally involved
– mostly recognised by American population
– opinion based; ‘aesthetic taste’
– follows no theory; no rules
– follows ‘modernism‘ like a parasite (the difference is that it is rule defying – no procedure/expectation/ideal & equality in cultures/communication/audience)
– no absolute systems
– no controlled world (no advertising of needs; also advertising wants, result being more variety in products)

– multiple messages being communicated (ambiguity in the meaning)

– disbelief of an ‘absolute system‘ / no expected finale of an idea – this experimental approach towards design is equivalent to freedom in my point of view and will always produce attractive results to balance the fact that they may not be as innovative or precise as modernist art. Altogether the ‘absolute system‘ is also portrayed as the elimination of the ‘Enlightenment age‘ –  the result leading to the end of the formal, controlled and grid based art and design professions giving multiple proportions to creativity and links to other cultural sectors. This is today a common practice thankful to the battle fought by new and coming designers and the general youth as soon as the late 70’s when  post-modernism was trying to find its way through the criticism received by many experienced professional  designers at the time and even today.

– doubtful about meta-narratives.


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